<sup>Arunangshu M Lahiri (55) began his career in 1975 in the advertising industry. Over the next 10 years, he was chief executive at 3 ad agencies.

After a grounding in marketing management from Indian Institute of Management, Calcutta in 1985, Sri Lahiri was involved in the emerging new marketing system - franchising - learning the business from arguably the pioneer of franchising business concept in India: Maegabyte.</sup>

CAREER PATH Chief Executive - ad agency, Kolkata Chief Executive - India's first multi-centred direct marketing network, Mumbai Vice President - software & Internet business Company, Kolkata Director - Internet business, Mumbai Director - Ad agency, Mumbai Marketing service provider for: India Infoline (5 Paisa.com), Equitymaster.com, Kotakstreet.com SharesTrac shareshoppe with Shriram Investment

<sup>Recognising the shift in stock market scenario (Sri Lahiri had been an investor since 1976) he joined the erstwhile UTI Institute of Capital Markets to learn the intricacies of Technical Trend Analysis in 1994 at the time when the FIIs were entering in to India with technologies and strategies for stock market trading  that very few Indian trader knew about. Sri Lahiri was among the first few persons to be trained on the computerised operations of the stock market also.

This was in 1994, a couple of months before India's first wholly computerised stock exchange, National Stock Exchange (NSE), began operation.

Sri Lahiri had his stint as dealer at the BSE after it was also computerised a few months later.

Over the years, Sri Lahiri had been associated with the Shriram Investments group as franchisee in eastern India; as well as in handling marketing related activities of Kotakstreet.com, India Infoline's 5Paisa.com, Equitymaster.com etc.

Taking a break from stock markets analysis trading in 1996, Sri Lahiri had a stint as Director in Mumbai based an ad agency and also as vice president at a leading software company, listed on Bombay Stock Exchange.

Since 2001, Sri Lahiri has been totally involved in intraday trading both as a researcher and a trader. Over the next 2 years, the system - which Sri Lahiri claimed to be 75% accurate - was modified through extensive research to gain up to 98% accuracy.

Now based in Bangalore, Sri Lahiri has over 800 students and clients all across the country. He attends training sessions for his Intraday trading system all over India on invitation. He also provide a unique daily five hours long intraday trading support to his clients for PRISM Trading Calls.

Sri Lahiri is available on mobile nos. 097400-76212 (Bangalore) and 093308-76212 (Kolkata) as well as via mail: sharebaba@prismintraday.com.</sup>